Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. And the results of all this hard work?

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” He sees their pictures and reads their thoughts, and with Skype and video he hears their voices as well. These relationships are real and meaningful.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. We make ideas work. . @ ExploreB2B – Explore B2B – A publishing platform for professionals.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. It’s relationships like these I really take to heart since Marketo’s technology is built to foster and enable those relationships – plus give marketing the credit they deserve for their hard work. . Why does that matter?

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

MLT Creative

NOVEMBER 1, 2011

Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. November 9, Creating Great Video Content @ Leeds Digital Festival. Novemeber 10, Digital Cream Singapore.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Meta AI’s Make-A-Video @MetaAI Video creation from text prompt system.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Includes infographics, videos and resource links in an engaging design. Category: Online Video. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Includes infographics, videos and resource links in an engaging design. Category: Online Video. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

WebMarketCentral

APRIL 6, 2009

Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g.,

Social Media 20

Social Media Optimization Digg Web 2.0 20

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media: What's Hot? The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

NOVEMBER 4, 2010

Marketers need to work that much harder to break through the information overload with content that will better connect and engage todays more skeptical / frugal buyer. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? by BtoB Magazine. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. And it worked really, really well. I know there’s the Silicon Valley vibe of working 18 hours a day and don’t do anything else. Welcome to the show, Kris.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Ambal's Amusings

AUGUST 27, 2009

Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. If you overlay these goals, you’ll see a clear path to developing content to help both of you achieve what’s important.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Explaining how things work is boring to economic buyers. It’s a philosophy that works well for subject lines, for landing pages, for headlines. " Read on to get their insights. Think sizzle!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Tweet about the video. Post it to the Facebook Wall.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Subscriber views a video. As a B2B marketer, email is one of your leading strategies for driving growth for your business.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. I work only with complex B2B sales so here's what I've learned after doing lead scoring and qualification for clients little over a decade.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book. You could hear the proverbial pin drop in the room after he said it.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100