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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. So there you have it, some of my top trends and predictions. Click to Tweet ).

BtoB 100
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Year 3! One of Chicago’s Best and Brightest Companies to Work For®

The Mx Group

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more. “The

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution. Future trends. BtoB Marketing. Google Analytics. Search Engine Land. Salesforce.com. Salesforce app ecosystem.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. BtoB Research Defining the Modern Marketer. The report also does a “deep dive” into organic search, paid search, and social media metrics.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Via ClickZ. Via eMarketer.

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. To keep everyone working together, be prepared to step in as both sheriff and therapist whenever necessary.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Adobe Experience Cloud Blog

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Incentives can work really well.      An event doesn’t need to have to trend on Twitter to be great.