ERDM

JUNE 5, 2018

This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts. BtoB and BtoC are artificial labels that get in our way.

BtoB 49

BtoB Cross-Selling Opt-in Touchpoints 49

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Google Natural Language AI @googlecloud Work with insights from unstructured text using Google machine learning, including API support.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52