KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

OCTOBER 15, 2013

But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality. One final survey reinforces this point. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. According to a recent poll, 70% of those surveyed stated that SEO generates more sales than PPC. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

ViewPoint

JULY 18, 2013

Via BtoB Magazine. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople. A recent survey of companies revealed that this function continues to broaden and expand in its responsibilities. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

MAY 9, 2013

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Lead Generation Poses Biggest Challenge for B2Bs. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute and MarketingProfs.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

NuSpark Consulting

MARCH 17, 2012

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. Building Trust During our VoC research, BtoB and BtoC customers consistently stated that strategies such as overly complicated and manipulative loyalty programs damage their perception of the brand and are therefore trust killers.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing BtoB Effectiveness 100

markempa

JUNE 9, 2005

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. The survey revealed a striking contrast between occasional and heavy Twitter marketers. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. Building Trust During our VoC research, BtoB and BtoC customers consistently stated that strategies such as overly complicated and manipulative loyalty programs damage their perception of the brand and are therefore trust killers.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. claim that it influenced their technology buying decision. I also found the title of the article to be a bit provocative. And misleading. And potentially dangerous.

Social Media 100

Social Media Statistics Media BtoB 100

Customer Experience Matrix

OCTOBER 22, 2013

This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system. The Ascend2 study also found that 18% of respondents used marketing automation extensively, while 43% made limited use of it, and 39% didn’t use at all. on a 0-10 scale.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

The Mx Group

MAY 18, 2018

This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses. The firm was recently ranked the number-seven B2B agency in the U.S. by B2BMarketing.net.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

ERDM

OCTOBER 29, 2018

A key competitive differentiator cited by customers was that the company provides ongoing opportunities for feedback in all communications and sends friendly, engaging surveys and then acts on the suggestions from customers! We just completed VoC research for a major up and coming brand. That makes customers feel included and valued.

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I started my career in sales. Then I quickly moved into marketing to follow my frustrations.

PR 100

PR Social Media Social Marketing Planning 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. Free Survey Tools: Just getting started with surveys in your marketing programs? Survey Monkey. BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. Chief Content Marketer Magazine. Website Magazine.

Course 48

Course Conference BtoB Tools 48

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ERDM

OCTOBER 29, 2018

A key competitive differentiator cited by customers was that the company provides ongoing opportunities for feedback in all communications and sends friendly, engaging surveys and then acts on the suggestions from customers! We just completed VoC research for a major up and coming brand. That makes customers feel included and valued.

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

EMagine B2B Blog

JULY 4, 2013

Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.” This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

EMagine B2B Blog

JULY 4, 2013

Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.” This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. BtoB's survey found that within online marketing, the top areas that will see spending increases include Web site development (70.7%

Planning 40

Planning Marketing Budget Creation B to B BtoB 40

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter! So what can you do to keep up?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. We survey annually and ask marketers and sellers separately about their alignment sentiment. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

EMagine B2B Blog

MAY 25, 2010

Not so, says an email survey conducted by BtoB and Genius.com in March and April, and neatly summarized in a recent post by Ellis Booker. One of the urban legends surrounding B2B marketing is that Sales and Marketing exist in some sort of permanent cease-fire, interrupted only by flashes of open warfare. In fact, 39% of [.].

BtoB 40

BtoB B2B Marketing Research B2B 40

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60