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Creativity’s Rising Role in B2B Marketing

Top Rank Marketing

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond. LinkedIn is a TopRank Marketing client.

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6 Traits of Highly Effective Data Analysts

Webbiquity

This has changed the way we as marketers work. And though there’s plenty of solo work time, they have to be able to share knowledge and collaborate as a team member. “I Matt Webster, Executive Vice President of Strategy and Planning at Movéo believes curiosity is the “one crucial character trait” for those working with data. “At

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Storytelling through content marketing, blogs, social media & more. We make ideas work. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Taco connoisseur.

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B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships.

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B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Category: Email Newsletter.

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