markempa

MAY 24, 2010

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

markempa

MAY 28, 2008

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

BtoB 120

BtoB Lead Generation Generation Leads 120

Customer Experience Matrix

OCTOBER 15, 2013

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. It may even hurt us in the buying process. Don’t believe me?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Ambal's Amusings

AUGUST 27, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Have a new statistic that shows the opportunity is growing faster than ever? Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. The Ultimate List: 300+ Social Media Statistics , May 13, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40