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The State Of The Union In B2B Marketing

Marketing Insider Group

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He stated that business people no longer separate their home and work lives. Short-term thinking, SPAM, cold calling are no longer the answer. I think they missed the point. B2B Marketing has changed dramatically.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). 3 items that should be in your 2010 email budget by BtoB Magazine. 290 Email Spam Trigger Words to Avoid by Mirna Bard. ** 5 Stars. by BtoB Magazine.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Alinean recognized by BtoB Magazine’s as one of To. Q&A for SearchCIO: The State of ROI from IT The ROI for Anti-Spam Front office investments vs. back office investmen. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40
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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.