markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

BOP Design

SEPTEMBER 7, 2021

What works? B2B, or B-to-B, or BtoB Marketing: General Stats. In fact, 64% of marketers actively spend time working on search engine optimization. SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. What’s hot? What’s not? What is on the way out? Source: HBR).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?”

BtoB 45

BtoB B2B Social Networks Opinions 45

Sales Engine

AUGUST 2, 2017

So why do sales and marketing departments still work together in a linear fashion? The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Why?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. It just doesn’t work and may hurt them and your brand” ( Click to see tweet ).

BtoB 100

BtoB Conference Social Media Twitter 100

ViewPoint

FEBRUARY 4, 2014

This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Sentiment analysis considers the behavior of prospects in the social sphere rather than on your website. Lesson learned: Don’t depend on your chief writer to tell you which piece of content works best. Test it, and prove it!

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. To keep everyone working together, be prepared to step in as both sheriff and therapist whenever necessary.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Marketing Insider Group

JUNE 21, 2012

Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week: social is not about selling. Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? 84% using social media sounds like a pretty big number. And misleading.

Social Media 100

Social Media Statistics Media BtoB 100

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system. But I do have some data to share on the question of relative dissatisfaction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. Twitter is like any social media strategy; the more time you put into it, and the more you learn how to use it to engage, the better your results will be. [link].

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Tweet This!

Service 100

Service BtoB Digg Amazon 100

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. We are all trying to align around customers through social channels. Work together.

PR 100

PR Social Media Social Marketing Planning 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Sir Hoots a Lot,” being the social butterfly that he is, illustrates the importance of having a sound social media strategy in place.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. with a Facebook ad just for her and it worked. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Think that sounds like the future years from now?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Email this to a friend? Tweet This!

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Related posts: Social Search could it be a Google Killer? 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share it on StumbleUpon. Send this page to Print Friendly.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks.

Tips 100

Tips Ning BtoB Digg 100

Walker Sands

DECEMBER 20, 2018

Award nominations and wins help validate the hard work employees are doing to make their company successful. Our professionals can help capitalize on your wins through expertly-crafted press releases, blog posts, social media announcements and strategic media coverage. We love to see our clients be recognized for the work they do.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share it on StumbleUpon.

Social Media 100

Social Media Digg Media RSS 100

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120