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Direct Marketing Doesn’t Have to Suck

Paul Gillin

The other has an automated signature device that does much same thing. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Does this stuff really work anymore? They fooled me good. And I do, nearly every day.

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B2B Marketing Events Around The World - November 2011

MLT Creative

November 15, AMA November Signature Luncheon: Marketing in 2020 Atlanta, GA: Marketing in 2020; Moderated by Ken Bernhardt, Panelists include: Julie Bowerman/Coca Cola, Jon Bridges/Chick-fil-A, Jeff Hilimire/Engauge, Joe Rooney/Cox Communications. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures. Ardath Albee Recommends. Get Content.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Jonathan Shapiro shares some thoughtful, strategic insights on how search is evolving, how social media impacts search, how social+SEO+PPC efforts can work in tandem, and how to utilize off-site content, (e.g., YouTube) to enhance your brand presence online.