Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different? Joint planning.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The most recent review is of none other than Lead Generation for the Complex Sale. " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon. I will post a review on Amazon soon. This is the perfect time to release a book on corporate blogging.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. It’s great. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. Here are some basic guidelines for mak­ing respon­sive email design work: Use a relative width of 100% rather than a fixed/absolute width of 600 pixels (or other) in email templates.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales and Marketing must conduct regular sales pipeline review meetings for better integration, accountability and metrics.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you dont read and then apply lessons from Lead Generation for the Complex Sale , then let me know how things work out for you."

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " He didnt know that he explained how the halo effect works. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So would you like to hear what really works? What tactics work and which dont? Does it work? She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Further follow-up?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Can you imagine having your corporate counsel review each draft (for compliance) before you post it online?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. And because newspapers were cutting back their book review sections, Barnes & Noble launched its book review site to address reader needs. The next PowerViews will be with Chris Hosford of BtoB Magazine.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Marketing Insider Group

JUNE 14, 2012

Harvard Business Review (@ HarvardBiz ) – thoughtful, intelligent and unique coverage of the latest in business. BtoB Magazine (@ BtoBMagazine ) – for us Business to Business marketing folks. BusinessWeek (@ BW ) – one of the best twitter handles on the web!

Curation 100

Curation Resources Emarketing RSS 100

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? by BtoB Magazine. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Buzz Marketing for Technology

NOVEMBER 1, 2009

I spent the weekend packing up copies of Fac e book Marketing for Dummies (Wiley) and sending them to family, friends, long time mentors but most importantly to influencers who I would love to have review the book.

BtoB 100

BtoB Hubspot Tagging Network Marketing 100

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. personally contacts every single customer who posts a complaint about his hotel on an online review site. Original here. Fortunately, it’s not a big job.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Ambal's Amusings

NOVEMBER 19, 2009

Explaining how things work is boring to economic buyers. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Active words are much better than passive words. Think sizzle!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Ambal's Amusings

AUGUST 27, 2009

A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Last Monday, I finished my book and sent the manuscript to my publisher, McGraw-Hill, for review and editing. Oh yeah, Im blogging again too.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A recent article in the Harvard Business Review, “The One Number You Need to Grow” by Frederick F. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Similarly, the Harvard Business Review wrote in Why Sales and Marketing Are at Odds — or Even War : The ongoing conflict between sales and marketing is the “elephant&# in the room at many companies. Then work with sales to fill those gaps in content and process. — It just does.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Hubspot

JUNE 12, 2013

But when it comes to email specifically, according to BTOB Magazine , 49% of B2B marketers spend more time and resources on email than on other channels. Consider hiring a designer to build a series of templates that work with your email software , and have those ready in your back pocket for future email sends.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100