ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. BtoB Magazine Website: www.btobonline.com. What can I do? Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Incentives can work really well.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

ViewPoint

APRIL 17, 2012

But over-all I don’t think lead generation will move under sales management which still has a difficult time reporting on the closure of 75-90% of the inquiries and leads they are now given. DuPont VP works on revamping brand identity. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables. Sean Callahan. Sean Callahan.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In fact, the phone has been number one during the past four years according to this report.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Marketing Insider Group

DECEMBER 5, 2013

In fact, the Corporate Executive Board’s latest report shows that “ emotion beats promotion ” by a factor of 2 to 1. And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. They are looking for brands that put buyers first.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Walker Sands

DECEMBER 20, 2018

Award nominations and wins help validate the hard work employees are doing to make their company successful. Award wins help you establish yourself as an expert in the field – making you a trusted source for reporters to tap when they need thought leadership commentary for their story. How We’ve Helped.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. Work together. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Which of the above suggestions have worked for you? What can we learn from Sophie? Perseverance pays! So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. More frequently, both report to the same person and work on common process issues. 2012: Transformational Change, the New Buyer & Big Data. Social Media Mantra: Listen First.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Bio: Robert Stretch works in marketing for VA Mortgage Center. The company, Marchex Inc., Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). Here are two quotes from their report that describes the problem. But how a buyer got your name in the first place is through the work of earlier exposures to your online marketing presence.”. Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. The report hones in on 5 core competencies driving Modern Marketing: Targeting (refining and segmenting data). Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He stated that business people no longer separate their home and work lives. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. And the results of all this hard work?

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

SEPTEMBER 18, 2007

" In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." Lead Tracking and reporting (closed the loop between sales and marketing). Lead management is a multistage process that manages the conversion of sales leads to customers. If not, start now.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. sales ready leads). sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 27, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. BtoB Magazine. Stay aware. It's 10 pm.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. We make ideas work. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Email Heaven? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

OCTOBER 2, 2010

And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are more interested in working with partners that have taken the time to understand their market and their customers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120