BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. For example, 21% of millennials look to analyst rankings and reports as part of their decision-making process. According to a recent poll, 70% of those surveyed stated that SEO generates more sales than PPC. Source: HBR). Source: TrustRadius). Source: HubSpot). Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

ViewPoint

JULY 18, 2013

Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. Via BtoB Magazine. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople. Does this sound familiar? The Five Greatest Inhibitors to Sales Effectiveness. How would your team rank you?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. It’s just what you’d expect from a survey in which marketers are forced to rank from top to bottom, whether they like it or not.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. In reports by SurveyMonkey it was noted, “Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. In reports by SurveyMonkey it was noted, “Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. Make Listening an Everyday Marketing Practice.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I started my career in sales. The answer is social media.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. the highest level reported on the question. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. the highest level reported on the question. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. We survey annually and ask marketers and sellers separately about their alignment sentiment. More frequently, both report to the same person and work on common process issues. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter! So what can you do to keep up?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoB Magazine. BtoBOnline.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. the highest level reported on the question. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It used to be, the custom publishing group was in a little, dark corner that sat outside of marketing,” Pulizzi added.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

JULY 13, 2006

Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

FEBRUARY 24, 2006

A new report by RainToday entitled, " The Business Impact of Writing a Book " attempts to answer this question and more. RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

The ROI Guy

JUNE 22, 2010

Other marketing tools such as peer referrals, webinars, e-mails, user events, analyst reports and case studies all lag considerably in early and middle stages of the buying cycle. The good news is that most organizations have invested heavily in white paper content that is of great value to most customers.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Even with the shift towards more conservative spending, the survey indicated that a substantial 29% of the budget was still dedicated to new IT initiatives and projects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Top Rank Marketing

JULY 28, 2023

Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S. Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S. MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

The ROI Guy

FEBRUARY 4, 2009

d=593411470991915416 For more information from VMware (registration is not required unless you want a Word / PPT report - takes less than 10 minutes to fill in questions and see results): [link] [link] Posted by Tom Pisello at 5:52 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Marketing Insider Group

JULY 25, 2013

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

The ROI Guy

NOVEMBER 8, 2006

The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Alinean recognized by BtoB Magazine’s as one of To. per gigabyte for Oracle 10g versus $66.58 for Microsoft SQL Server 2005.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. A survey I saw just last week—a MarketingSherpa survey—listed social media marketing as a very low ROI generator.” The next PowerViews will be with Chris Hosford of BtoB Magazine.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., B2Bs Tap Social to Boost Search by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

AUGUST 27, 2012

Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 24) CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28