markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. claim that it influenced their technology buying decision. The wording of the question gets to what is important late in the buying process.

Social Media 100

Social Media Statistics Media BtoB 100

Marketing Insider Group

DECEMBER 5, 2013

And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content Marketing is an equal portion of creation, curation and syndication.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

EMagine B2B Blog

JANUARY 3, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. They listened to us, provided feedback about what they thought would and would not work, and kept the project on time and on budget.

BtoB 40

BtoB Work Management PPC Paid Search Agency 40

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. " In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task."

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. He points to the tech industry’s 40-year history from 1960 to 2000 of double digit growth rates. More frequently, both report to the same person and work on common process issues.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. ” Marketers rate themselves with a score of just 65 out of 100 when measuring their proficiencies in these five marketing competencies.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Teleprospecting works. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. percent higher Conversion rate from leads to first calls is 16.5 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation Optimization Marketing Qualified Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JUNE 29, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He writes, "Marketing is a lot like farming.

Conversion Rate 120

Conversion Rate Lead Generation Generation Conversion 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Also, their close rate on sales leads has increased by 500 percent since they kicked off the program. It works wonders! Further follow-up?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are more interested in working with partners that have taken the time to understand their market and their customers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Cast your votes Guidelines per MarketingSherpa: If your time is limited, just pick your favorite category and rate each blog in that area.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

markempa

APRIL 3, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads.

Landing Pages 120

Landing Pages Lead Generation Generation Marketing Qualified Leads 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The ROI Guy

FEBRUARY 14, 2011

Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For them it works. They have an amazing lead conversion rate, which is triple the amount of their industry peers. For them it works.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Adobe Experience Cloud Blog

MARCH 25, 2010

In the past, this model worked. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Learn More.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

The ROI Guy

JANUARY 10, 2011

over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year. Alinean recognized by BtoB Magazine’s as one of To. The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8%

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Top Rank Marketing

JULY 28, 2023

percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

The ROI Guy

JANUARY 17, 2011

The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Alinean recognized by BtoB Magazine’s as one of To. ROI Calculators - do they work and are they credib. Some other examples of indirect (soft) benefits include: 1. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

SEPTEMBER 4, 2007

As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40