ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. ” Chris notes that it all bodes well for a closer alignment between sales and marketing, although there are still personalities involved: “I think marketing would like very much to be more aligned with sales, and perhaps sales is less inclined to. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

OCTOBER 15, 2013

I’d be the last person to say that all marketing automation systems are the same, but it''s also true that the vast majority of systems purchased have all the functions needed to run a successful marketing program. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. So why do sales and marketing departments still work together in a linear fashion?

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Sales Engine

MAY 17, 2016

But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. Any person who has engaged that much is a wonderful lead worth keeping, and should be considered a marketing qualified lead (MQL)—but he may need more nurturing to be sales-ready.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 136

Exo B2B

JULY 9, 2019

I’ve already written many articles about marketing influencers and pseudo-experts on my personal blog , but I hadn’t done synthesis yet. Self-proclaimed influence. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten. ” Exit the stars and gurus.

BtoB 45

BtoB B2B Social Networks Opinions 45

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. In his book The Thank You Economy , Gary says that it is the company who cares the mos t about their customers and makes them feel like they have a personal connection will succeed.

BtoB 100

BtoB Conference Social Media Twitter 100

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Branding Brand Identity Focus Group 40

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation CRM Work Management Lead Ranking 120

Marketing Insider Group

JUNE 21, 2012

Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. 84% using social media sounds like a pretty big number.

Social Media 100

Social Media Statistics Media BtoB 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. DuPont VP works on revamping brand identity. Marketing gets personal. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Think that sounds like the future years from now? Email this to a friend?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. I think about what they want.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Buzz Marketing for Technology

JANUARY 6, 2011

Great idea – technically a little tricky for the average person to pull off but very easy to implement down stream since they already use discount codes in their shopping cart. Rich Krueger for carrying a great majority of the work load on rewrite of this book – I wish I was as good a writer as Rich is!

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Sales Engine

JUNE 20, 2017

But you can’t fully automate the sales funnel, especially for complex, research-heavy purchases in the BtoB world. Any person who has engaged that much is a wonderful lead worth keeping, and should be considered a marketing qualified lead (MQL)—but he may need more nurturing to be sales-ready.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Buzz Marketing for Technology

JANUARY 7, 2010

Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Weekends are devoted to Blog posts and writing the new book.

Social Media 100

Social Media Digg Media RSS 100

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I believe they have left the realm of social networking long ago and they are now working on a social operating system for the web. So if you haven’t opened your Facebook account personally or for your business yet – what are you waiting for – like it or not Facebook isn’t going away anytime soon!

Facebook 100

Facebook Social Networks BtoB Digg 100

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. Link: BtoBOnline.com: Firm showcases owners personality with podcasts. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

JUNE 22, 2012

I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. From BtoB LinkedIn group ). But how a buyer got your name in the first place is through the work of earlier exposures to your online marketing presence.”.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. More frequently, both report to the same person and work on common process issues. 2012: Transformational Change, the New Buyer & Big Data. Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120