BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. Research shows that 76% of B2B organizations have created a formal marketing plan. SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. Source: TrustRadius). Is Search Engine Optimization Still Relevant? Source: HubSpot).

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information."

PointClear 120

PointClear B2B Marketing BtoB B2B 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research Defining the Modern Marketer. B2B marketers struggle with common challenges.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Top Rank Marketing

AUGUST 7, 2023

Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch, however when it comes to marketing, it’s a different kind of touch that is standing out — the human one. Humans build trust and nurture relationships.

Marketing AI 85

Marketing AI Automation Best Practices B2B 85

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Sales Engine

AUGUST 2, 2017

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. Worse, it fuels the marketing-sales conflict that already exists at many organizations.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ViewPoint

MAY 9, 2013

The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JULY 18, 2013

Via BtoB Magazine. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. So should B2B organizations shutter their social media efforts or reduce their investments? According to new research from IDC, only 18.6%

Social Media 100

Social Media BtoB Media B2B 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.     5.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation BtoB Demand 48

Top Rank Marketing

JULY 12, 2023

Additionally, the most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, (..)

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution. Managing Editor for @Biz_Innovations.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Digital B2B Marketing

OCTOBER 9, 2012

One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ). In this case, a Twitter search showed there were 44 Tweets of an advertising agency’s post in the prior week.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

The Mx Group

JULY 3, 2018

Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more. Employee feedback figures heavily into the qualification process. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Buzz Marketing for Technology

MARCH 23, 2011

Many BtoB organizations these days are spending time and money. To read about more clever ways to strategically plan online media, check out this FREE eBook on the 5 new tricks for media planning. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

Media 100

Media BtoB Paid Search Agency Social Media 100

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Most Used Channels. This chart ranks each channel from most to least popular. B2B Marketing Channels Ranked by Quantity of Leads Provided.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. That’s because many organizations reward their sales and marketing people for the wrong things. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Buzz Marketing for Technology

MARCH 30, 2011

Many BtoB organizations these days are spending time and money. What is the overall reach of celebrities that appear in those shows? Want to learn more? Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier!

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Remember this is the year that social starts to transform other areas of your organization! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Tweet This!

Service 100

Service BtoB Digg Amazon 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Marketing World 2013: A Frost & Sullivan MindXchange.

Conference 120

Conference B2B Marketing Planning B2B 120

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 100

Social Media Media Marketing Management BtoB 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. So how can marketing and PR lead our organizations to better alignment with sales?

PR 100

PR Social Media Social Marketing Planning 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

KoMarketing Associates

MARCH 21, 2013

Here are some of the biggest ones I realized, organized by new marketing fundamental. However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. I often get asked the question – how do you keep up with it all?

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JANUARY 7, 2010

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Late last year LinkedIn launched an advanced search feature on their site. The short answer is – YES!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

MAY 6, 2010

His rationale – “if I don’t hit Paul I will get someone in his organization that will know him and forward it to him.” Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. But he didn’t have to – he targeted me perfectly with an ad as unique as my fingerprint.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Additionally, Kris Bondi ( @kbondi ) VP of Marketing at Luma recently wrote about the Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing Organization.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data. There’s no question about that.”

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Marketing Insider Group

JANUARY 25, 2011

How can we lead our organizations to become customer-driven? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He mentioned the increasing use of mobile devices as one of the key drivers of this change and the need for organizations to meet customers where they are with mobile marketing. (I

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Reputation Management emerges in organizations – Toyota, United Breaks Guitars, Dominos Pizza, Motrin Moms, Dell Hell – we have had some major disasters all brought on my lack of speed in this market. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily. to online publications dedicated to the practice like BtoB Online can testify. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

JANUARY 20, 2012

The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. BtoB Magazine. How to turn LinkedIn into a relationship filter.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40