ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Top Rank Marketing

JULY 12, 2023

More than ever before, crafting creative B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. LinkedIn is a TopRank Marketing client.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more. “The

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Tweet This!

Service 100

Service BtoB Digg Amazon 100

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. So how can marketing and PR lead our organizations to better alignment with sales?

PR 100

PR Social Media Social Marketing Planning 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. His rationale – “if I don’t hit Paul I will get someone in his organization that will know him and forward it to him.” Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Tim Kassouf the Director of Marketing at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 7, 2010

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Late last year LinkedIn launched an advanced search feature on their site. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. I often get asked the question – how do you keep up with it all?

Social Media 100

Social Media Digg Media RSS 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. In the comments below, let us know how you’ve creatively approached your organization’s marketing strategies. What can we learn from Sophie?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. More frequently, both report to the same person and work on common process issues.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Marketing Insider Group

JANUARY 25, 2011

How can we lead our organizations to become customer-driven? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He stated that business people no longer separate their home and work lives. We need to lead our organizations to become customer-centric. Why can’t we align with sales?

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily. First, companies that sell to other companies tend to be more conservative and bottom-line focused overall, and measuring the impact and results of social media strategies is still a work in progress.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. BtoB Magazine. Many high-performing salespeople don't think that their organizations are listening to what they have to say, writes Tony Albachiara.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If they dont work, what do you recommend? whats causes sellers to have difficulty getting into BIG organizations?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. There is a difference.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

Hinge Marketing

JANUARY 14, 2015

Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. Rendering the right way Have you ever opened an HTML email only to have the images, text, or other elements look strange, or you weren’t able to see them at all?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. However, my last flight was not so typical, as I spent the majority of my return flight from the BMA Engage conference reflecting on how to take ideas from this week’s BMA conference and implement them at my organization. .

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

markempa

SEPTEMBER 30, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MB) Why has it become more difficult to sell to large organizations? MB) Why has it become more difficult to sell to large organizations?

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Ranking 120

The ROI Guy

FEBRUARY 25, 2011

As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets. In today's Internet fueled self service buying environment, traditional selling no longer works, as indicated by the metrics.

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. He made everyone write a business plan. If you wanted funding: write a business plan. Geraldine Roy Aug 18 2010 Good question!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. He made everyone write a business plan. If you wanted funding: write a business plan. Geraldine Roy Aug 18 2010 Good question!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Nevertheless, there are some organizations that for various reasons still place the responsibility of lead creation with the sales sector.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The bigger an organization gets, the harder it is to be highly personal. The bigger an organization gets, the harder it is to be highly personal.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Ranking Lead Scoring 120