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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Think big, start small, move quickly!

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. It's the old answer: it depends.