The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change. Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? They do if they are Interactive! Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 10, 2010

Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. The trend of all buyers is towards Frugalnomics, a requirement that investments deliver quantified bottom-line impact, with pressure on vendors to prove and improve the value of their solutions.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40