BtoB 2010 Lead Generation Guide

B2B Lead Generation

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. What BtoB marketing Automation is all about, and why you should care.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 The report also found that e-mail continues to have a high response rate too.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 In reality, direct mail is simply being asked to do more than it is capable of doing.

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Content Anticipation: E-mail Holds Interest between Issues

Biznology

One thing I do depend on, though, is e-mail. It's not so much e-mail itself but I actually use e-mail as a filter for the content that I have decided is really critical to me. It's kind of cool to get an e-mail from a group or publication that you have said "Yes, I would like to hear from you more often." I have that relationship with BtoB Magazine and their other properties that centers on this very concept. Does e-mail work for you?

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B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 You dont need to spend a ton of money on direct mail to reach top executives.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Despite social media receiving the second lowest score from buyers (behind direct mail), marketers see opportunities: 65% indicate they will increase investments in social media marketing this year (the top category for increases in investments). Research Social Media B2B social media BtoB Magazine IDC value

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Marketo

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

See my post, “Making Industrial E-mail Marketing More Relevant” ). Paul Gillin ( @pgillin ), speaker, writer and social media marketing strategist described this very well in one of his columns for BtoB Magazine. B2B E-Mail Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing email marketing Industrial Marketing Social mediaRight off the bat let me say that this post is not about email marketing versus social media.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Following up on direct mail campaigns.

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. 74% of marketers reported that they will increase online ad spend, the largest increase compared to events, print and direct mail.

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” More than half of B2B marketers say they are improving e-mail by adding segmented content. Via BtoB Magazine. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. BtoB Magazine ). BtoB Magazine ). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms.

B2B marketers: Please don’t believe everything you read.

Sales Lead Insights

One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. If you are reading this as an e-mail or via an RSS feed, please use this link to add your comments: [link]. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?"

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Take Your Questions To The ‘Targeting’ Twitter Chat

Oracle

Marketing messaging has hit saturation point – so much so that customers will no longer read traditional mass mailings. According to the 2013 study by BtoB Research: Defining the Modern Marketer: From Real to Ideal , “26% of marketers cite weakened effectiveness of marketing as a key driver for evaluating the need for Modern Marketing strategies.”.

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Good Reads for B2B Marketing - Protect Your Online Reputation

Pointclear

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics. The Most Effective E-mails Are Personal. History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Many marketers treat social or “earned” media the same way they treat advertising and direct mail, but the two forms of media are very different. I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later.

Nearly 40% of Marketers Plan on Budget Increase in 2010

The ROI Guy

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. BtoB's survey found that within online marketing, the top areas that will see spending increases include Web site development (70.7% plan increases), e-mail marketing (68.6%), search marketing (62.3%), social media (60.3%), video (50.7%) and webcasts (46.0%).

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. B2B e-mail newsletters gain highest conversion rate. Business-to-business newsletters earned higher conversion rates on several benchmarks, compared with their e-mail marketing efforts, than B2C counterparts, according to an Econsultancy/Email Experience Council study.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. Click to start video at this point — Christopher references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today.

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B2B Case Study: Integrated Marketing Works for Revivio

Anything Goes Marketing

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Muliple emails that reinforced each other were backed up by direct mail and telephone calls. Tags: btobonline , revivio , integrated marketing , b2b marketing , btob marketing. Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads?

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. Click to start video at this point — Chris references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today.

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The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Mail 5% #9 Windows Live Mail 3% #10 Windows Mail 2% Other email clients include AOL Mail and Mozilla Thunderbird. *It’s Mail, which does not automatically display images.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at! And therefore reduce the e-mail overload by ad tech Email. E-mail is easy. 10 E-Mail Commandments by iMedia Connection. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Unsolicited e-mail simply gets blocked.

Online Reputation? 4 Tips

Writing on the Web

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention.

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B2B Blogging Excellence

Paul Gillin

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’”

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B2B Aware: This Week in B2B Marketing - Advice & Resolutions

MLT Creative

Social data can improve B2B e-mail marketing. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic. Besides the aerial view of what interests your customers and when, the granular study reveals interesting and sometimes counter-intuitive demographic data that can help refine B2B e-mail messaging. BtoB Magazine. WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J.

5 Common B2B Lead Generation Myths Debunked

PureB2B

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. A report by BtoB Magazine has concluded that social media marketing has helped in 49% of lead generation and 54% of marketing goals for businesses.