markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." " How do you feel about this conclusion?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40