ViewPoint

MAY 23, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Online Content Marketing Results: Poll Says 50% Dissatisfied.

Tips 100

Tips Ning BtoB Digg 100

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years. How to find offbeat angles that catch readers’ eyes and entice them to learn more.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

EMagine B2B Blog

JULY 4, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

EMagine B2B Blog

JULY 4, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

Biznology

AUGUST 10, 2010

Sometimes, I have to stop and look at which online marketing techniques I respond to. I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. They are very much like the magazine.

BtoB 80

BtoB RSS Wikipedia Content 80

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." This is true offline and online. This is true offline and online. Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 34% total.)

BtoB 80

BtoB Content Marketing Wikipedia Content 80

MLT Creative

DECEMBER 5, 2011

Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing. BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

MLT Creative

NOVEMBER 28, 2011

The internet has given us a new type of relationship we never would have had without it: online relationships. And though they occur online, our brains understand them the same way as offline relationships. ” Online or Offline – It Doesn’t Matter! MLT Creative President and Sr.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

markempa

OCTOBER 10, 2007

That's why I thought you'd find these two articles published this week in BtoB Magazine relevant. In the following article, I'm interviewed by BtoB writer Christopher Hosford and share some trends in what he calls lead recycling (I prefer to call it lead reengagement) and I explain what we do at InTouch.

BtoB 120

BtoB Leads Lead Marketing Qualified Leads 120

Paul Gillin

DECEMBER 12, 2013

And they’re killing it online at the moment. Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). These publishers eschew search optimization in favor of creating content that people want to share. From an SEO perspective, they do a lot of things wrong. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

markempa

NOVEMBER 22, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Be in those online communities offering advice, solving problems, and sharing information. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Walker Sands

DECEMBER 20, 2018

Award wins are often among the first pieces of information a potential client sees online when conducting this research, so having impactful and publicized wins can help build credibility with prospective clients. Clients are entrusting you with their business and hoping that your expertise can help further their success.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. His critically acclaimed new book,The New Influencers, is about the changes in markets being driven by the new breed of online publishers. Previously, he was editor-in-chief and executive editor of Computerworld.

Social Media 100

Social Media Social Marketing BtoB Media 100

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

markempa

JANUARY 23, 2005

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Charlene Li in her blog reports that Forrester’s new brief, “Podcasting Hits the Charts” indicates that only 1% of online households or 700,000 regularly use podcasts. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. The real benefit that consumers.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

MLT Creative

NOVEMBER 17, 2011

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers. They can either find it online (via search engine) or from a colleague/friend (via online social network).

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100