Remove long-tail work
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

The act of using content to generate demand for a complex sale is a long-term proposition. Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. It’s a long-term investment.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”