markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Has 20,000+ members in LinkedIn group There is a core group of non-Ariba participants who help keep the conversations moving. Follow me on Twitter.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Buzz Marketing for Technology

JANUARY 7, 2010

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via MediaPost Communications/Online Media Daily. Via ClickZ. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. Social Media speeds Onboarding I am officially up and running now in my. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Digg Media RSS 100

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. . Social Media' It was the first time I saw him speak and he did not disappoint.

BtoB 100

BtoB Conference Social Media Twitter 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Share this on Linkedin. It’s an odd dynamic I see in play today – Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Share this on del.icio.us. Share this on Reddit.

Service 100

Service BtoB Digg Amazon 100

ViewPoint

DECEMBER 17, 2013

Links to LinkedIn profiles of company managers (Stirista). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. List of company competitors (OneSource). Biographies of company contacts (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Buzz Marketing for Technology

JANUARY 26, 2010

Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Share this on Linkedin. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Think that sounds like the future years from now? Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

MLT Creative

NOVEMBER 15, 2010

For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” is devoting 15 percent of his company’s online marketing budget to social media this year. Is it Twitter?

Marketing Automation Services 40

Marketing Automation Services Social Media Budget Programs Marketing Management 40

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Integrated Social Media Tracking Using Marketing Automation - Modern B2B Marketing , July 28, 2009. Social Media (137).

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. So how can you use social media intelligence to help you make a sale?

Social Media 28

Social Media Media BtoB Hubspot 28

markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Telephone leads all media with the highest response rate of 5.53 Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Dimensional mail was close behind at 5.28

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120