markempa

AUGUST 20, 2010

I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. Frost & Sullivan refers to GIL as "The Global Community of Growth, Innovation and Leadership.” You'll learn from you peers during this session.

BtoB 120

BtoB Peer-to-peer B2B Sales B2B Marketing 120

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

MAY 9, 2013

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. That means showing some appreciation and acknowledgement of past interactions, and not straying away from the customer''s area of interest. Lead Generation Poses Biggest Challenge for B2Bs.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. According to new research from IDC, only 18.6%

Social Media 100

Social Media BtoB Media B2B 100

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. Building Trust During our VoC research, BtoB and BtoC customers consistently stated that strategies such as overly complicated and manipulative loyalty programs damage their perception of the brand and are therefore trust killers.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. Building Trust During our VoC research, BtoB and BtoC customers consistently stated that strategies such as overly complicated and manipulative loyalty programs damage their perception of the brand and are therefore trust killers.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. Make Listening an Everyday Marketing Practice.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. When was the last time you had a truly personal interaction with a Contact Center employee? If that isn’t a wake up call for Technology Companies, I don’t know what is!

Social Media 100

Social Media BtoB Media Forrester 100

Marketing Insider Group

JUNE 21, 2012

Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. 84% using social media sounds like a pretty big number.

Social Media 100

Social Media Statistics Media BtoB 100

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. B2B interactive Marketing Guide. Kate Maddox. Digital Edge. Maddox and Hosford.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Buzz Marketing for Technology

MAY 6, 2010

1440 wanted to get in front of me to tell me about his interactive firm. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Tim Kassouf the Director of Marketing at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Buzz Marketing for Technology

JANUARY 26, 2010

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. But what Jason sees is a device with a vertical orientation like the print magazine, a much more elegant design than the Kindle, and most importantly with the interactivity of the web.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

B2B Memes

DECEMBER 3, 2010

Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. What they really want is to connect and interact with you. Throwing away your slides is one way to start that process.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

Buzz Marketing for Technology

MARCH 30, 2011

Many BtoB organizations these days are spending time and money. What is the overall reach of celebrities that appear in those shows? Want to learn more? Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier!

BtoB 100

BtoB CMO Analysis Network Marketing 100

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. When and where necessary, plug back data from offline interactions for a complete view of marketing’s contributions to industrial sales. Marketing keeps you in sales.”

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

KoMarketing Associates

OCTOBER 30, 2012

Gathering information to better provide your customer with relevant messaging and interaction is well worth the effort. According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Download advanced content from our B2B Marketing Idea Series:

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

LeadSloth

APRIL 24, 2009

Ardath Albee ’s Marketing Interactions blog ( @ardath421 ). Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50