Beyond Automation: Why Hybrid AI is the Future of Best-Answer B2B Content
Top Rank Marketing
AUGUST 7, 2023
AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships.
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