ViewPoint

JULY 10, 2012

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. Understanding this can help you pinpoint your marketing investments and generate better than average results.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 Michael Chassen''s Rules for Authentic B2B Communications.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. Can Fewer Leads Mean More Sales? Does this sound familiar? The Five Greatest Inhibitors to Sales Effectiveness.

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ClickZ.

PointClear 120

PointClear B2B Marketing BtoB B2B 120