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KoMarketing Associates
SEPTEMBER 18, 2012
As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Can Social Media Advertising Work?
markempa
AUGUST 18, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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markempa
OCTOBER 6, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
Biznology
JANUARY 5, 2022
Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . I find that the harder I work, the more luck I seem to have.” Who is your favorite fictional hero?
markempa
JUNE 14, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
The Mx Group
JULY 3, 2018
CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more. “The
ViewPoint
APRIL 17, 2012
I responded in saying it is a leadership issue and having sales control the lead generation task without hiring someone to do it (which just drives up sales expense) is not the answer. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.
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