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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

The lead rate we track against GDP includes short- and long-term leads. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own. Understanding this can help you pinpoint your marketing investments and generate better than average results.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# A B2B Guide for Twitter Lead Generation , June 8, 2010.