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Consultants Collective Profile: Ruth Stevens

Biznology

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. I find that the harder I work, the more luck I seem to have.” Who is your favorite fictional hero?

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Answer: Refers to the documents binding in white colored paper rather than a traditional hardcover binding.

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The 2014 Content Marketing Imperative

Marketing Insider Group

And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content Marketing is an equal portion of creation, curation and syndication.

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B2B Lead management is far from an easy task

markempa

" In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." Do you have your process for each of these steps documented and understood by key stakeholders? Lead management is a process that can be documented, measured and refined. If not, start now.

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B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go?

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. I also agree with what you said regarding the living document. He made everyone write a business plan.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. I also agree with what you said regarding the living document. He made everyone write a business plan.