Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Biznology

JULY 19, 2018

Q: How is Ascend differentiating from its competitors? During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. We started Ascend Marketing in 2004, and it’s been a fun and interesting ride.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Alinean recognized by BtoB Magazine’s as one of To. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php? Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Alinean recognized by BtoB Magazine’s as one of To. Advantage Microsoft, but not by much. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. ” He adds that a major challenge is differentiation by noting, “Good content is hard and expensive because the stakes are constantly being raised. Paul’s Website: Paul Gillin Communications.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Ambal's Amusings

AUGUST 27, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. And to differentiate and stand out, when you have something tactile. He’s got a lot going on, and I’m really excited about sharing his insights with you today.

B2B Marketing 96

B2B Marketing B2B Ideal Customer Profiles Work Management 96

The ROI Guy

DECEMBER 14, 2005

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

NOVEMBER 19, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. Differentiate for S. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. . How to Break Free of the Pack?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Forward-looking focus on smart, engaging and innovative value- added content is a clear differentiator between leaders and laggards. Alinean recognized by BtoB Magazine’s as one of To. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40