Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Tweet This! Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

LeadSloth

APRIL 24, 2009

BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. BTW 2: I have not included vendor weblogs: I will put those in a separate post. Jame is an experienced demand gen practitioner, who really understands metrics-based lead generation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. 78% of CMOs think content is the future of marketing ( Demand Metric ). It may even hurt us in the buying process. InboundWriter ). Don’t believe me?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. "As

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

MAY 6, 2010

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Vendors of technology are competing not only with each other for new spending, but with the entrenched operating costs of the status quo.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? The act of using content to generate demand for a complex sale is a long-term proposition. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

OCTOBER 22, 2010

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Anything Goes Marketing

MAY 17, 2009

Case studies across the demand waterfall. Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers." kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

DECEMBER 14, 2005

The theory has been extended from human behavior to economics, whereby marketplaces need to have foundational needs met before demand for higher needs arise. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Powered by Blogger.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

NOVEMBER 19, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

JUNE 9, 2010

3 Superb Ways to Learn B2B Demand Generation - Fearless Competitor , May 26, 2010 Since the #1 challenge of businesses is sales-ready leads (Almost 7 out of 10 say it’s their top problem, according to MarketingSherpa), business leaders need to learn B2B demand generation. So we offer 3 easy ways to learn B2B demand generation.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. The trend of all buyers is towards Frugalnomics, a requirement that investments deliver quantified bottom-line impact, with pressure on vendors to prove and improve the value of their solutions.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Demand Generation In the Face of Frugalnomics and. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40