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Biznology
JANUARY 5, 2022
This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Who is your favorite fictional hero?
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). What are the characteristics of a lead that make it worth working from sales perspective? and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest.
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