ERDM

APRIL 4, 2019

How Consumers View Value Findings from over 20,000 hours of in-depth VoC interviews we have conducted indicate that the combination of value and trust drives a strong and lasting customer experience. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

Biznology

JULY 12, 2018

Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. and abroad, and is a blogger at Biznology and Target Marketing Magazine.

Trends 141

Trends B2B Marketing B to B BtoB 141

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. But by creating a different model powered by social media, you can harness the impact of customer-generated word of mouth, reviews and referrals.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

ERDM

APRIL 4, 2019

How Consumers View Value Findings from over 20,000 hours of in-depth VoC interviews we have conducted indicate that the combination of value and trust drives a strong and lasting customer experience. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

ERDM

JULY 24, 2017

Article by Ernan Roman Featured on CustomerThink.com “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” So, the action companies must take is to share customer listening insights across all departments involved in product development and marketing.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. BtoB Marketing. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ERDM

OCTOBER 29, 2018

Too many marketers assume that their strategies and offers are engaging their customers. Unless you are engaged in two-way dialogue and providing value-added communications…you have NO idea what customers think about your business and your marketing tactics. That makes customers feel included and valued. Have you asked?

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Today’s customer support through Contact Centers typically feels anonymous.

Social Media 100

Social Media BtoB Media Forrester 100

KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Every business must recognize that customer service is now their primary business.

Service 100

Service BtoB Digg Amazon 100

ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Christopher Hosford of BtoB Magazine covered the launch of Internet Week, where marketing and technology departments joined for mutual benefit and company advantage.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Biznology

JULY 19, 2018

His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. It’s actually a great example of the highly advanced – and automated – customer journey approach I mentioned. Ascend also designed custom landing pages that matched each email version.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories ( Click to Tweet ). The topic was the future of content marketing.

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

Top Rank Marketing

AUGUST 7, 2023

AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships. Best answer content 2.0,

Marketing AI 88

Marketing AI Automation Best Practices B2B 88

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. 90% of customers start their B2B buying journey with an online search. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Dialogtech).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

ERDM

OCTOBER 29, 2018

Too many marketers assume that their strategies and offers are engaging their customers. Unless you are engaged in two-way dialogue and providing value-added communications…you have NO idea what customers think about your business and your marketing tactics. That makes customers feel included and valued. Have you asked?

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Crimson Marketing

JULY 26, 2013

How do you acquire new customers without using traditional outbound marketing? . He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. How do you acquire new customers without using traditional outbound marketing? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

Lead Generation 120

Lead Generation Studies B2B Marketing B2B Thought Leadership 120

Customer Experience Matrix

OCTOBER 15, 2013

This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Sales Engine

AUGUST 2, 2017

The Fallacy of the Linear Buying Process Most marketing and sales leaders in the business-to-business world know that customers now direct the buying process. The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ViewPoint

MAY 9, 2013

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). This is about ease of use for both the administrator and the customer.”. What should this say to you? YOU NEED TO BE ON THERE!

Google 100

Google BtoB Youtube Social Media 100

Exo B2B

JULY 9, 2019

These three topics, and it’s part of the problem, affect both the customer relationship in B2C, as well as inter-company in B2B and, if we push it further a bit, companies and employees in B2E. It touches three sensitive topics since the past five years now: influencers, social networks and content marketing.

BtoB 45

BtoB B2B Social Networks Opinions 45

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Top Rank Marketing

JULY 12, 2023

It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence. Creativity plays a significant role in building and expanding your brand size,” Heath suggested. “It

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ViewPoint

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. Ask yourself who your customers are.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

AUGUST 10, 2010

I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. BtoB Magazine is usually a quick read with good information presented in a clear manner. I go to www.btobonline.com, but it's not the same. (

BtoB 80

BtoB RSS Wikipedia Content 80

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.” Paul Gillin (@pgillin).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120