REVENUE: The Golden Opportunity with Big Data and Content Marketing
ViewPoint
FEBRUARY 4, 2014
This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Of course, now you do have to engage with these prospects, right? Lesson learned: Don’t depend on your chief writer to tell you which piece of content works best. Snare his/her info and keep nurturing! Test it, and prove it!
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