Sales Engine

AUGUST 2, 2017

So why do sales and marketing departments still work together in a linear fashion? The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. This new reality calls for the BDR model.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Exo B2B

JULY 9, 2019

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” Using these experts is a long research process but also involves contacting and establishing a business-expert trust.

BtoB 45

BtoB B2B Social Networks Opinions 45

Top Rank Marketing

JULY 12, 2023

More than ever before, crafting creative B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. LinkedIn is a TopRank Marketing client.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Incentives can work really well.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. Engage with your followers, your colleagues, and your contacts by providing information, useful information. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Walker Sands

DECEMBER 20, 2018

Award nominations and wins help validate the hard work employees are doing to make their company successful. We love to see our clients be recognized for the work they do. 500/5000 Deloitte Fast 500 E&Y Entrepreneur of the Year BtoB Magazine Top Agency CNN’s “Coolest Gadgets of the Year” Crain’s 40 Under 40.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Buzz Marketing for Technology

JANUARY 7, 2010

Also, your thought leaders email address should be at the end of the summary area or in the contact field labeled “public&#. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. And you may want to remind them to update their status as often as possible. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Which of the above suggestions have worked for you? What can we learn from Sophie? Perseverance pays! So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive written that consistent, patient, long-term contact with sales prospects results in better ROI.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

SEPTEMBER 18, 2007

Some people say it's the process of going from "first contact to close." " In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." Lead management is a multistage process that manages the conversion of sales leads to customers.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Congratulations Mike and keep up the great work! Congratulations Mike and keep up the great work!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?"

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you ever wonder was the lead even contacted? Do you ever wonder was the lead even contacted? « 9 1/2 Ways. If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « On Lead Nurturing: Looking for a "hot" date?

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. Does this stuff really work anymore?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120