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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information."

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B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

markempa

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Survey: CMOs feel the power I often ask CEOs how they measure marketing success. What do you think?

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. The next one to three years is make or break time on this.”

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

How are you going to develop and augment your organization’s B2B social media strategy? BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier!

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. So how can marketing and PR lead our organizations to better alignment with sales?

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