How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity
Measure Up Marketing
JANUARY 9, 2013
Proprietary brand assets (such as patents, trademarks, channel partners, etc.). So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. Recently we’ve been asked about measuring brand equity.