9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The survey later revealed that it took an average of 13 months of usage in the most important social media channel before B2B marketers polled felt truly effective in using that channel. LinkedIn was considered the “most important channel” for B2B marketers.

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]


by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. We’re seeing a shift from outbound, advertising, and intuition based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints and data analysis.


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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

How Do You Define and Mine Modern Marketing?


The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to improve ROI. Survey participates cited these three “marketer types” to sum up the responsibilities driving the current Modern Marketer role. Engagement (delivering value-based content through the right channels).

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Alinean recognized by BtoB Magazine’s as one of To.

Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels.

Study Shows SMB Marketers Want to Communicate Value with Metrics


by Erick Mott | Tweet this Marketers from small-to-midsize companies are taking greater advantage of modern marketing techniques and are more reliant on key digital marketing activities than marketers overall, according to a new study by BtoB Magazine — SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction. SMB marketers who are aware of these differences are not settling for a narrower set of channels, or avoiding the lessons from enterprise peers.

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Social Media Marketing Important Part of B2B Marketing Landscape

KoMarketing Associates

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report.

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The State of B2B Lead Nurturing [New Benchmark Research]


He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. Bizo recently released a survey that found lead nurturing is a critical tool for marketers, but at the same time, there is plenty of room for optimization, particularly when it comes to email. Some of the key findings of the survey, “The State of B2B Lead Nurturing,” are included in the infographic below.

Good Reads for B2B Marketing - Staple Yourself to a Lead


Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles.

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B2B Marketers Unsure of Twitter Effectiveness


BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. The survey revealed a striking contrast between occasional and heavy Twitter marketers.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs. Effective content utilizes a multi-channel, multi-format approach. Maybe this is another classic case of a survey telling us what we already know.

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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6% Find out what channels they use.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. We are all trying to align around customers through social channels.

What Were the Biggest B2B Marketing Disruptions of 2011?


Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. How else do you explain the recent survey of b2b marketers that found a rise in the popularity of blogs — blogs! As more and more buying activity is taking place online across more channels, the data that can be gathered about that behavior has exploded.

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Social media, mobile, and digital channels are enabling a constant stream of connectivity. A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Engagement (delivering value-based content through the right channels). By Amanda F. Batista, Guest Post.

B2B Marketers Need to Get on Board with Social Media… NOW!


An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. The report found that almost two-thirds of B2B marketing executives view social media as an “important” channel to interact with customers, partners, and stakeholders. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

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A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”

MLT Creative

When our agency is engaged on channel marketing projects, we like to perform primary research (phone surveys, face-to-face interviews) with a select group of our client's B2B target audience. BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?"

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33 Stats That Paint a Picture of the Future of Marketing


1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! 17) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. 18) 59% of B2B marketers say email is the most effective channel for generating revenue.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Check out its impressive recruitment site , which lists the many social channels it uses.

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How to Build a Highly Engaged Email Marketing List


When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The survey revealed that the top customer expectation for successful experiences is to “know me and respect me.”. Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences.

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10 Email Marketing Hacks to Drive Growth


If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Even if you are already prioritizing email marketing as part of your marketing strategy, consider these 10 email marketing hacks to leverage this channel for even more growth. Surveys are another tool that can help you learn the most relevant information.

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B2B Lead Generation: The Best of PowerViews


Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz


For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. The internet is certainly a major channel, there is no doubt that it is a facilitator and it’s going to find you buyers whom you didn’t have access to 10 years ago.

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus


He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Click to start video at this point — In reference to an article Paul wrote for BtoB Magazine in which he mentioned his slide decks have been collectively viewed 95,000 times, he notes that the real magnification power of social media comes from sharing. The next PowerViews will be with Chris Hosford of BtoB Magazine.

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. CMO Survey: Measurement Isn’t Our Top Priority - Customer Experience Matrix , May 18, 2010 I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Best of B2B Marketing. May 2010. Great stuff in the world of B2B Marketing this month. Want your posts included here?

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Pew: Republicans, Democrats Use Social Media Equally by MediaPost Online Media Daily Mark Walsh summarizes research findings from a Pew survey revealing that “22% (of) online adults used Twitter or other social networking sites like Facebook or MySpace in the months leading up to the November 2010 elections…Among social network users, 40% of Republican voters and 38% of Democratic voters used these sites to become involved politically.”

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Buyer survey results from sales and marketing research firm SiriusDecisions indicate that the most trusted sources of marketing content information through the buying lifecycle are industry analysts (cited by 31.4% Alinean recognized by BtoB Magazine’s as one of To.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Social Media Affecting BtoB Buying Behavior by The Proactive Report. He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels.