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Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
B2B Marketing Zone Posts
JULY 7, 2010
Is lead generation killing marketing? How could emphasizing leads not improve the relationship? 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad? Drip campaigns don’t replace skilled sales people, they complement them.
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