Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

MLT Creative

JANUARY 20, 2012

E-mail enhanced by marketing automation and behavioral targeting is crucial to lead nurturing, given that 73% of leads are not yet ready for sales, according to a MarketingSherpa report. BtoB Magazine. was a great leader in part because he knew how to channel his anger productively, writes Hitendra Wadhwa. Martin Luther King Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. If you’re in the B2C business, a discount on a purchase can be the incentive a prospect needs to get on your mailing list. Offer a promotion as an exchange.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

MLT Creative

NOVEMBER 1, 2011

Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.". November 3, Vermont Web Marketing Summit. November 17, EO24.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. Welcome to the show, Kris.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Integrate your email and social media marketing efforts to improve results through both channels? 3 items that should be in your 2010 email budget by BtoB Magazine. Use e-mail for what e-mail is best at!

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Anything Goes Marketing

MAY 17, 2009

sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Do partners really want you to? chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Webbiquity

NOVEMBER 28, 2011

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100