Don’t Underestimate Industrial Marketing’s Contribution to Sales
Industrial Marketing Today
JUNE 22, 2012
I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Marketing keeps you in sales.” From BtoB LinkedIn group ).