KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

NOVEMBER 15, 2005

Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120