Direct Marketing Doesn’t Have to Suck
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? Like many people, I’m less interested in reading mass marketing material today than I’ve ever been.