Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. LinkedIn was considered the “most important channel” for B2B marketers.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel.

Automating your marketing through the B2B customer journey: an interview with Rich Herbst


We help clients envision – and then deliver – more powerful customer and prospect journey experiences across their full life cycle and across all channels, using advanced data and automation technology.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Deconstructing a Quota

Modern B2B Marketing

Partner or channel. B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

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B2B Marketers Unsure of Twitter Effectiveness


BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. To its enthusiasts, however, Twitter is a powerful channel. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. The [.].

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Good Reads for B2B Marketing - Staple Yourself to a Lead


Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via BtoB Magazine. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles.

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs.

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Social Media Marketing Important Part of B2B Marketing Landscape

KoMarketing Associates

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. Social marketing usage among B2B marketers has increased from a year ago, when just 28% of respondents said they were “very involved” or “fully integrated” with the channel. The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%).

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. BtoB Marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

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How Do You Define and Mine Modern Marketing?

Modern Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to improve ROI. Engagement (delivering value-based content through the right channels).

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Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


He is East Coast Bureau Chief for BtoB Magazine. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old.

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The State of B2B Lead Nurturing [New Benchmark Research]

Modern Marketing

He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. You can also find out more about Bizo Multi-Channel Nurturing by downloading this guide, “ Multi-Channel Nurturing: Beyond the Inbox.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels.

How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

Modern Marketing

The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. We used these points, what we refer to as The 5 Tenets of Modern Marketing , as a springboard for the integrated content campaign that ultimately spanned all our digital channels. As a feature component in our multi-channel campaign, video helped to drive interest and awareness to our 5 Tenets collateral.

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence


He is East Coast Bureau Chief for BtoB Magazine. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old.

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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

Find out what channels they use. Determine what types of information they are looking for during each buying stage, in which channels and in what quantities.

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future. DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). If you talk at customers in earned the channels the way you do in paid channels, your results will probably disappoint you.

10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively.

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before.

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What the Twitter IPO Means for Marketers

Modern Marketing

But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation.

Friday Wrap-up: This Week in B2B Marketing Tips


The first, found on BtoB and the basis for the subsequent posts, is here. According to BtoB, the study asked respondents how much social networks have influenced (my emphasis) how they’ve interacted with vendors and made purchase decisions. Instead, given the question doesn’t specify the timing, “influence” seems to suggest that X percent of buyers report social media channels have had an impact on their purchase decision somewhere in the buying process.

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place. From BtoB LinkedIn group ). The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.

Email Marketing: Best Practices in a Multichannel, Multi-Device World

Marketing Action

In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

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