Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. But are these savings and benefits for real and translate to your particular environment?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

MLT Creative

NOVEMBER 1, 2011

Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy. November 7-11, Digital Atlanta 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Anything Goes Marketing

OCTOBER 8, 2006

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!). They used a combination of in-house and purchased lists.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. Case studies across the demand waterfall.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. ” Or, “Can you be a part of this talk track and case study, or a blog post we’re writing?” And it worked really, really well. Welcome to the show, Kris.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Ambal's Amusings

AUGUST 27, 2009

Designing content to answer your buyers differing needs as they work through their buying process will. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. As a B2B marketer, email is one of your leading strategies for driving growth for your business. Maximize the timing of delivery.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. After working with hundreds of sales people and seeing their sales processes first hand, I frequently hear this "stuck point."

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Then work with sales to fill those gaps in content and process. After that you can work through building consistent messaging so that sales and marketing are saying the same thing and reinforcing each other, and each knows and acts on what the other is saying. Why does the sun rise in the East?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. I work only with complex B2B sales so here's what I've learned after doing lead scoring and qualification for clients little over a decade.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40