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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Write case studies, eBooks, white papers, etc.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. View Dr Berglin’s presentation: Cloud ROI PowerPoint presentation Try the Cloud ROI Calculator for your own environment: [link] Posted by Tom Pisello at 6:19 AM Email This BlogThis!

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10 Email Marketing Hacks to Drive Growth

Delivra

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. And your prospects want you to connect with them through email, according to research by Forrester. Optimize for mobile.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Read on to get their insights.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.