ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Webbiquity

NOVEMBER 18, 2014

On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. This has changed the way we as marketers work. And though there’s plenty of solo work time, they have to be able to share knowledge and collaborate as a team member. “I Web Analytics'

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Following up on direct mail campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%. How do you use email marketing and social media?

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. What data is included?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

MLT Creative

NOVEMBER 17, 2011

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. sales ready leads). It’s al.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. WHY : Why are you sending out this email campaign? HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It promised to deliver better ROI measurement for their marketing campaigns. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. I’m learning that right now as I’ve just launched a large campaign for my company which I started planning for back in March.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. I’m learning that right now as I’ve just launched a large campaign for my company which I started planning for back in March.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. We make ideas work. Presenters of Inbound Conference. Cambridge, MA – [link]. You should also follow their co-founder @ JonMiller.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. BtoB Magazine. Enterprise websites can have a thousand pages -- creating unique search-engine optimization challenges, writes Nick Stamoulis. Search Engine Optimization Journal.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Adobe Experience Cloud Blog

APRIL 26, 2011

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing. Test and Analyze: With some companies, developing marketing campaigns may seem like throwing darts while blind folded. However, being able to evaluate your team’s campaigns will help in the long run.

Class 48

Class B2B Marketing B2B BtoB 48

markempa

OCTOBER 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Summit Notes: Whats Really Working in Demand Generation Campaigns. Summit Notes: Whats Really Working in Demand Generation Campaigns.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. the ones we help generate with targeted, addressable marketing campaigns." cost center rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. One way I’m going to drive this is with Salesforce Chatter – making sure that we don’t just use it for leads, but use it for creating conversations around our campaigns and content, gaining input from everyone in the organization. .

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My CEO reminisced about a call from a client who raved about the ROI boost from a lead generation campaign that he canceled almost a year earlier.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ask your customers why they chose to work with you? How has working with you helped their business? Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Alinean recognized by BtoB Magazine’s as one of To. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.”

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This book is the real deal. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it works. Lead generation is a conversation, a dialogue; it is not a series of campaigns. Again, companies dont buy; people do.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

B2B Marketing Zone Posts

JULY 9, 2009

Email and Social Media- 7 tips for getting the most out of your campaigns - Modern B2B Marketing , June 29, 2009. 5 Reasons to Include Branded Terms in Your Paid Search Campaign - Direct Connections , June 3, 2009. - Content Marketing Today , June 26, 2009. Get Back to Work Faster - Marketing Interactions , June 11, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40