BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. Offers need to be relevant AND appropriate for the prospect's place in the buying cycle. You can do this by understanding buyer personas and then using incentives with those personas that are going to be motivated to buy because of them.