ClickInsights: How can B2B marketers use content effectively for demand generation?
Ambal's Amusings
AUGUST 27, 2009
The act of using content to generate demand for a complex sale is a long-term proposition. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. It’s a long-term investment. Ardath Albee's Tip.
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