KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. Value is established through short term and long term metrics and benchmarks.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Ambal's Amusings

AUGUST 27, 2009

The act of using content to generate demand for a complex sale is a long-term proposition. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. It’s a long-term investment. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

NOVEMBER 28, 2011

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100